for media researchChapter 12 - "The Wink"
About Queer Eye for the Straight Guy
> after Queer Eye became a hit for Bravo, Lauren Zalaznick was hired to create the branding for the channel
Zalaznick reworked the channel, using Queer Eye as a blueprint, focusing on the five areas of
- Fashion
- Design
- Food and wine
- Culture
- Grooming
with shows aimed and gay men and their female friends
"This group adored shopping and living the good life, but they also preferred something else in their TV, a certain artifice--irony, camp, the queer tilt of both Batman and Lance Loud. They loved 'the wink'." [p.346]
In this vein, Project Runway and Blow Out were created
"Together [the two shows] would come to define the Bravo brand: the glamorous talent contest and sleek, aspirational real-life soap opera, each of them layered with irony like a seven-layer dip." [p.351]
with this model Zalaznick "effectively gentrified the sketchy neighborhood of reality programming...transforming it into a newly marketable landscape, one that felt 'boutique and chic'..." [p.352]
from this The Real Housewives was created for Bravo, then E! created Keeping Up with the Kardashians
> "These weren't shaky-cam documentary experiments, capturing (or even pretending to capture) authentic, unpredictable human behavior. Instead, they proudly foreground their own artificiality, by casting women who already saw themselves as public figures...Every emotion and desire was outlined in neon, so that it could be seen from space." [p.356]
Chapter 13 - "The Job"
About The Apprentice and the rise of Donald Trump
> Mike Fleiss, creator of The Bachelor saw Trump's rise as an "indelible stain on the genre, exposing something existentially rotten in the industry." [p.386]
> Fenton Bailey, co-creator of RuPaul's Drag Race argued that the opposite was true, and that Trump just corrupted everything he touched.
FURTHER RESEARCH
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